Are You Talking to the Right People?
Posted on 8th May 2025 at 20:26
Let’s be honest. Marketing is a waste of time if you’re talking to the wrong crowd. it.
Understanding Who You’re Really Talking To
Click on this Before you can create effective messaging, you need to be clear on who your ideal client actually is. Not just in theory — but in practice.
Ask yourself:
Who are your best customers right now?
What do they come to you for?
What do they need to hear to take that next step?
Far too often, businesses try to talk to everyone. But broad messaging doesn’t make you more accessible. It makes you forgettable.
The right messaging should feel like a conversation — not a broadcast.text to edit it.
Good Messaging Does Three Things
1. It shows your audience that you understand them
Whether it’s a pain point, a missed opportunity or a shared frustration, your content should reflect what your audience is already thinking.
2. It makes it clear what you do and how you help
You’d be amazed how many people don’t realise what a business actually offers, even if they follow them. Spell it out. Make it easy.
3. It builds trust over time
The more consistent and clear your messaging, the more likely people are to come to you when they’re ready. Not just because they remember you, but because they believe you get it..
Messaging vs. Marketing: Don’t Confuse the Two
It’s easy to assume that marketing means posting more often, creating more content, or showing up on more platforms. But without the right messaging behind it, more isn’t better — it’s just more.
Your messaging is what gives your marketing direction.
It’s how you communicate your value.
It’s what connects the dots between what you do and why your audience should care.
When the message is off, it doesn’t matter how often you show up. People scroll past, tune out, or assume it’s not for them.
But when it’s right? That’s when things start to stick.
Before you focus on output, get your message straight.
How Outsourced Marketing Helps You Get This Right
This isn’t about whipping up a few social posts or tweaking your website copy. It’s about building a strategy that’s rooted in clarity — and then delivering it with consistency.
When you outsource your marketing function to someone who gets it (hello 👋), you’re not just getting content. You’re getting:
Clear, audience-led messaging
A joined-up plan across all your platforms
Someone who can spot when something’s not landing — and fix it
Messaging is one of those things that’s easy to overlook when you’re close to the business. Having someone step in with fresh eyes and strategic experience makes all the difference.
Final Thought: Relevance Beats Reach
It doesn’t matter how many people see your content if it’s not the right people. The goal isn’t to go viral. The goal is to get visible with intention — so the people who need you know you’re exactly what they’ve been looking for.
If you’re not sure whether your current messaging is doing you justice, let’s take a look at it together.
Because when you talk to the right people, everything else starts to click into place.
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